Task Outline
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Task Description
We need a brochure design for an established baby & children's website called 'Adelaide Baby Bargains'.
We are a classifieds website for parents to use to buy and sell baby & kids goods around Adelaide and surrounding areas. We also have a very strong presence on Facebook.
www.adelaidebabybargains.com.au
www.facebook.com/adlbabybargains
Our target audience is predominntly mums.
We would like to see brochures that use our current branding colours - refer attachments.
The final design should be clean, modern, fun and attractive.
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Target Market(s)
Target market is mums between 20-40 years of age |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- The brochure must be DL in size, double sided in full colour and include our logo, facebook and twitter references as well as some attractive graphics to encapsulate buying & selling and saving money.
I want the WOW factor to grab your eye and make them read on. Have attached current brochure to give you an idea but feel this doesn't grab attention as it should.
Colours and fonts must run along the lines of our logo and colour branding. - refer attached. I would like to have the purple arc at the bottom of our brochure incorporated into the design somehow so that this can continue on in our branding.
Fonts used in our logo are American Typewriter and Y2k Neophyte.
Nice to Have:
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Should Not Have:
- Don't want anything with abc building blocks, kangaroos, koalas or australian flags. We got plenty of these when we got our logo designed on here.
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