Job Type
Brochure Design |
Task Outline
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Task Description
We are looking for an 4 page A4 brochure (A3 size folded in half).
We are an IT company based in Adelaide Australia and are promoting VMware Virtual Desktop Environments to medical practices (small, medium and large). As doctors and practice managers do not like to receive cold sales calls or emails - we would like to design up a 'high quality' brochure that will grab their attention!
The brochure will be mailed out and directed to practice managers - so the front page need to be captivating.
I will upload some text that we have come up with - this may not be the final wording, but will get the ball rolling. The 'amount' of text / dot points will be similar.
We would like to include quite a few pictures, because no one wants to read though a pile of text all piled together.
The text needs to be separated into "easy-to-read" sections throughout the brochure, highlighting on important aspects. For example the customer testimonials, The 'Happy' section, 'from ANY computer or device ANYTIME' etc.
Our traditional colour scheme can be found on our website at www.cybersquad.com.au, however we are not too fussed for this project - as long as our logos are prominent throughout the design.
I have included several 'sample' images - basically just ones that were found on Google images + a few we took ourselves. Feel free to find and/or use your alternate images.
We definitely need to use pictures that feature doctor(s) using an iPad - this should maybe be the focus on the front cover. We would also like a close-up picture of an iPad inside with the medical software superimposed onto the screen (we have taken our own photo - but it's not great, and also uploaded a screen-shot of the medical software to superimpose on a higher quality iPad photo stock).
A couple of the pictures we would like to be prominent are the eVGA client (or more so the size of it - the picture with the client in someone’s hand. And the iPad picture(s) - doctors will like the ability to work from an iPad for anywhere.
Included are a selection of our company logos - these can be modified to suit whatever colour scheme you design.
Thanks in advance - John.
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Deadline
Wednesday, July 04, 2012 |
Target Market(s)
Doctors and Practice Managers of Medical and Health Centres |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- Pictures of doctors using iPads
Pictures of the EVGA client with the hand under it (to show the size)
Separated text blocks/sections for readability
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Files
File 1: 2012 cybersquad logos tuesday, 12 june 2012 05:12:181
File 2: images tuesday, 12 june 2012 05:14:532
File 3: front cover idea tuesday, 12 june 2012 06:02:485
File 4: ipad tuesday, 12 june 2012 05:35:373
File 5: vdi view for practitioners 201206 v1.1 tuesday, 12 june 2012 05:42:274
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