Job Type
Packaging Design |
Task Outline
- Create a Packaging Design
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Task Description
We are a young husband and wife team who have worked in the wine industry for 10+ years. This year we've finally had the opportunity to make our own wine and release our own brand. Our wines are boutique and sell at a mid-premium price (we don't make a lot) so we're looking for a label design that can reflect this premium nature and mixes traditional design elements with modern reflections.
The brand is called: A&R
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Deadline
Thursday, August 02, 2012 |
Updates
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Target Market(s)
30 - 45 year old female and male wine drinkers |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- Can we please see two versions of the one design - one for a red wine and one for a white wine.
The front labels needs to include the following information:
1. Brand name: A&R
2. Wine varieties: Pinot Noir (red wine) and Sauvignon Blanc (white wine)
3. Vintage: 2012 for both
4. Region: Yarra Valley
5. GI: Wine of Australia (not essential to be on front label)
The back label needs to include the following:
1. The brand name: A&R
2. Variety, vintage, region and volume (the volume must be 4mm in height)
3. Room for product description - approx. 30-40 words.
4. Alcohol statement (no size restriction, pls use 12.5% ALC/VOL as example)
5. Standard drinks (no size restriction, pls use 'Approx.7.8 standard drinks' as example)
6. Sulphites statement: "Sulphites added."
7. Allergen statement: "Fined with the aid of egg and milk products and traces may remain."
8. Room for address: Approx. 20 words
9. "Wine of Australia" - no size restriction, just needs to be legible
Packaging presentation:
Pinot Noir is a red wine and Sauvignon Blanc is a white wine.
Labels for both need to be shown on premium punted burgundy bottles (pls see example: http://www.amcor.com/products_services/bvs_premium_burgundy_750_ml_wine_bottle.html)
Nice to Have:
- We would like the design to embody the following elements:
1. Classically modern
2. Clean and simple
3. Elegance
4. Restricted use of colours (ideally just black/grey, white/buff and perhaps one other)
Some design examples of what we like:
1. http://www.tarandroses.com.au/sangiovese-tasting-notes/
2. http://yabbylake.com/Wines/Yabby-Lake-Vineyard/Range/2010-Yabby-Lake-Single-Vineyard-Pinot-Noir-.htm
Should Not Have:
- Preferrably won't have any photos or drawings unless you feel there is a simple symbol or image that could be used to enhance the design.
Restricted use of colours - more muted, conservative tones.
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