Job Type
Web Design |
Task Outline
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Task Description
I need a website design for my packaged websites business, 'PackWeb'.
I provide small businesses with pre-packaged, off-the-shelf websites at affordable prices. I operate exclusively online and target small business owners/sole traders, typically aged from 35-55 and who are familiar with using the web (i.e. sending emails, using Facebook, etc.).
I cater to the type of businesses who don't want to spend thousands of dollars, or weeks of design meetings, on a custom website. My websites allows businesses to create an unlimited number of pages and give them full-ownership of the completed site.
I will sell 3 different packages: Essentials, Classic and Premium. Each package builds upon the previous one (i.e. Classic includes everything from Essentials plus a few extras).
The website will be built with Drupal, so design elements are typical of a Drupal website (e.g. regions, blocks, etc.).
The colour scheme of the site should be based around my existing logo (see attached). My slogan is: "Affordable websites packaged for small businesses".
The page designs I require are:
Homepage: This will be the general layout that the rest of the site will use. Should include:
- Logo & slogan
- Search box
- Featured content area (either a simple message (e.g. this week's special), or a slideshow (e.g. my USPs or website features))
- Main navigation menu (with drop-down sub-menus, including hover and active states)
- Main content area (including page heading, breadcrumb trail, a few paragraphs of text, 2 comments (one a reply to the other) and a form to add a new comment)
- Sidebar (including shopping cart, user menu (e.g. my account, logout links), login form (username and password fields) and testimonials)
- A section between the main content and footer where I can add extra information (such as a carousel or blocks of links)
- Footer (with copyright info, terms & conditions link, etc.)
Package Comparison: This will be a page that lists all the features from each of my packages in a table-like format for easy comparison. Examples of similar pages can be seen here:
- http://www.zendesk.com/product/compare
- http://www.crazydomains.com.au/web-hosting/compare-plans
- https://www.drupalgardens.com/pricing
The Classic package should be highlighted in some way to make it stand out as the 'recommended' or 'popular' option.
Typography: A page that displays different HTML elements and their styling. Should include at least:
- 4 headings; h1-h4
- A paragraph of text; including a link and an image floated right
- A blockquote
- A form; including a select (drop-down) box, checkboxes, textfield (all with labels) and a submit button
- 2 fieldsets; one expanded, one collapsed
- 2 lists; one unordered, one ordered
- A full-width table with alternating row background-colours and a header row
I prefer fixed-width designs, but will also consider well thought out fluid-width designs (you may need to include a few different examples of how the site will look at different screen resolutions).
Any fonts used should be available as '@font-face kits' from Font Squirrel: http://www.fontsquirrel.com/fontface
Submitted designs should be either SVG or PSD files. Any icons, fonts, etc. should also be included separately in a ZIP file.
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Deadline
Wednesday, August 22, 2012 |
Target Market(s)
Small business owners |
Look and Feel
Each slider illustrates characteristics of the customer's brand and the style your design should communicate.
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Elegant
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Bold
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Playful
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Serious
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Traditional
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Modern
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Personable
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Professional
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Feminine
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Masculine
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Colorful
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Conservative
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Economical
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Upmarket
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Requirements
Must Have:
- Submitted designs must include:
- Homepage
- Package comparison page
- 'Typography' page
(see Description above for full details of each page)
Nice to Have:
- Examples of how the site looks on different devices (e.g. desktop monitor, tablet, phone) would be nice, but is not required.
Should Not Have:
- Designs should not include:
- Flash animations
- Advertisements (ad blocks, banners, etc.)
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Files
File 1: packweb logo tuesday, 07 august 2012 07:50:541
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